Gaming Copywriter

Planet-X are looking for an experienced and enthusiastic Copywriter with a deep understanding of the gaming industry and some experience in Web3 technologies is preferred. As a Copywriter at Planet-X, you will be responsible for crafting compelling and engaging copy for our marketing materials, website, social media channels, and other communication platforms. Your words will play a vital role in shaping the narrative and tone of our games, helping us captivate and connect with our players. This opportunity will primarily be a studio based role with hybrid working options. We are a passionate and collaborative team of game developers, designers, artists, and engineers who are dedicated to pushing the boundaries of gaming. If you like the film "Ready Player One" you will love Planet-X.

Gaming Copywriter

The Role

  • Develop captivating and engaging copy for our games, including in-game dialogues, character descriptions, item descriptions, quest narratives, and more.
  • Write persuasive and creative copy for marketing materials, including game trailers, press releases, website content and social media posts.
  • Collaborate with game designers, artists, and developers to ensure the alignment of copy with the overall game vision and experience.
  • Conduct research and stay up-to-date with industry trends, gaming communities, and Web3 technologies to create relevant and compelling copy.
  • Edit and proofread copy for accuracy, clarity, grammar, and style, maintaining high standards of quality and consistency.
  • Work closely with the marketing team to develop effective strategies and campaigns that resonate with our target audience.
  • Monitor and analyse the performance of copy and marketing campaigns, making data-driven recommendations for improvement.

Your Profile

  • Bachelor's degree in English, Journalism, Communications, or a related field is desirable.
  • 3+ years of experience as a copywriter in the gaming industry, preferably in game development studios or publishers.
  • 1+ year of experience specifically writing for the Web3 industry, including familiarity with blockchain technology and decentralised applications.
  • Strong passion for gaming, with an extensive knowledge of different genres, gaming platforms, and industry trends.
  • Exceptional written and verbal communication skills, with the ability to adapt writing style and tone to various platforms and audiences.
  • Proficiency in storytelling and narrative development, with the ability to create compelling and immersive narratives within the constraints of gaming.
  • Solid understanding of Web3 technologies, including blockchain, smart contracts, NFTs, and decentralised finance (DeFi).
  • Experience with SEO principles and best practices to optimise copy for search engines and improve discoverability.
  • Excellent organisational and time management skills, with the ability to manage multiple projects and deadlines simultaneously.
  • Strong attention to detail and a commitment to delivering high-quality work.
  • Ability to work both independently and collaboratively in a fast-paced, deadline-driven environment.
  • A portfolio or writing samples demonstrating your experience and expertise in gaming and Web3 copywriting.

What’s in it for you

  • The opportunity to be part of a team at the forefront of web3 innovation.
  • Play a key role in shaping and growing the Planet-X brand.
  • Enjoy a fast-paced, driven work environment.
  • Receive fair and equitable compensation that recognises your valuable contributions.


  • Hybrid working 
  • Team social events
  • 25 days holiday + bank holidays
  • Company Laptop 
  • Day off on your birthday
  • Cycle to work scheme
  • Cool, casual and relaxed central London office 

Competitive Salary
Full-time, Permanent